AS WE WEAR 2018

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 “As We Wear”

A selection of Nigerian Designers will launch their fashion collections at the Kinopolis, Kirchberg, in the Grand Duchy of Luxembourg on Sept 15 2018.

 

 

INTRODUCTION

This is a project design for the presentation of Fashion Designers Association of Nigeria (FADAN)  2018 Summer Collection  in the Grand Duchy of Luxembourg.

Live recording of “As We Wear” event themes is planned to be relayed online and distributed through various mediums, including social media to a worldwide audience. “As We Wear”  incorporates the presentation of Nigeria (FADAN)  2018 Summer Collection in shades relating to “looks” of “selected times”.

 

 

OBJECTIVE

The project is a pro-culture concept conceived for the promotion of educative,

cultural and entertainment values among the young and old.

 

 

STRATEGY

Participants will be drawn from local prospects willing to be part of  casting/audition, prelude to the presentation of Fashion Collections to a European audience Luxembourg.

The participants will be assigned to 6 performing groups, to enact (Cat Walk, etc) fashion-theme categories presented beneath. Scripting of presentations planned for each group under the event’s theme undertaken by organisers of the event. Events of the final day will involve the participation of worldwide viewers connected via social media in the selection of various categories  of winners.

 

 

BENEFITS

BRANDING – The possibility of presenting the 2019 Fashion Collection of a mix of African and European designers in the Grand Duchy of Luxembourg to a worldwide audience, represents a prime benefit of the proposed event.

 

MARKETING/SALES – Marketing and sales of presented collection, as well as live online processing of orders placed from various parts of the world audience following the events may be, represents another benefit.

TALENT HUNT –  It is envisioned that in course of content production, new talents will be discovered and introduced to training programs that will assist in developing their skills. This will be done with the view of equipping some of the talents that will be discovered with the mindset to pursue a professional career in movie and media industries if they so desire.

 

CORPORATE SPONSORSHIP – The event as planned will be marketed to a wide range of potential sponsors, including airline companies, Travel and Tourism companies, Hotels and Resort groups and such users of contents as Television Channels and Radio Stations. Events marking the presentation of Fashion Collections  in the Grand Duchy of Luxembourg will be relayed live on Nigerian television stations willing to  hook up, for a fee.


Production Groups

Production Group 1

THEME: “ROARING 20s”

1920s fashion reflects society’s rapid movement and change. 1920s fashion was the perfect blend between style and function. Beautiful clothes that allowed women to move.

No longer were women willing to trade their mobility for the old stodgy customs of the Victorian era. Old-fashioned torture devices like the corset and the crinoline no longer served a

purpose for young women who wanted to dance, go to work, hop into cars, and walk around

town.

In the United States women won the right to vote in 1920. And in the same year Congress

said it was illegal to sell alcohol.

This social change of the 1920s is reflected in the fashion and also gave rise to some of the

most famous, fashionable and dangerous people of the decade, the gangsters, bootleggers,

and notorious characters who owned the nightclubs and speakeasies.

Nightclubs became the venues for men and women to get dressed up, take their automobile,

and go out drinking and listen to the new sounds of Jazz music. This 1920s nightlife scene

has remained a staple of hip young people ever since. Even 90 years after The Roaring

Twenties ended, almost everyone still recognises the style:

 

 

Presentation -15 Minutes

Suggested Theme – Elegant Art Deco Inspired Evening Wear

Female Look: Flapper Dresses & High Heeled Shoes

Male Look: Suits/Casuals

Suggested Styles –  “Gatsby” Simple Costume & More Complex Jewellery

 

TEAM MEMBERS

Fashion Designer

Stylist  (Local/European)

Make-Up (Local/European)

Art Director (Local/European)

Models (Local/European)

Photographer (Local/European)

Digital Graphic Artist (Local/European

 

 


Production Group 2

Theme: “SWINGING 60s”

 

 

Youth culture flourished and post-war austerity finally gave place to a decade of optimism and exploration of everything. Rock music was instrumental in youth culture and teenagers

and young people were crazy about The Beatles, The Rolling Stones, The Kinks and The

Who.

Psychedelic rock also grew more popular every day with bands such as Pink Floyd and The

Jimmy Hendrix Experience setting a psychedelic underground scene in London. Culture was

at its peak and Art schools developed what we know as the 60s.

Presentation -15 Minutes

Suggested Theme – The Psychedelic look

Female Look: laissez-faire spirit, modish style and geometric prints

reflecting social and political changes

Male Look: geometric cut

Suggested Styles – boyish pixie crop, the Rolling Stones and rock chic look, The mini-skirt, hot pants, super-sized dark glasses, head-to-toe white aesthetic, shades and top-handle bag, blonde wig, all-sequin gowns,  etc

 

 

TEAM MEMBERS

Fashion Designer

Stylist  (Local/European)

Make-Up (Local/European)

Art Director (Local/European)

Models (Local/European)

Photographer (Local/European)

Digital Graphic Artist (Local/European


 

Production Group 3

THEME: “BLACK POWER”

Fashion, throughout history, has created an illustrative identity within African-American history.

Fashion is a statement and speaks volumes with little to no words. Within the black community,

everything from cloth to churches to the forming of political movements (The Black

Panther Party) and hair has elements of style.

Founded on October 15, 1966, the Black Panther Party’s purpose was to patrol black neighbourhoods

and communities from the constant threat of police brutality. As the movement

grew, it became associated with black pride and fighting for causes of social and economic

inequality.

 

Presentation -15 Minutes

Suggested Theme – The Black Power look

Female Look: Uniform/Military look –  powder blue shirt, black leather jacket,black plants, black shoes, black beret,black beret/ gloves

Male Look: Same as above

Suggested Styles : militancy/resistance/political statements Afro and natural hairstyle

 

TEAM MEMBERS

Fashion Designer

Stylist  (Local/European)

Make-Up (Local/European)

Art Director (Local/European)

Models (Local/European)

Photographer (Local/European)

Digital Graphic Artist (Local/European


 

Production Group 4

“VINTAGE 70s”

 

Exactly the 1970s marked the beginning of significant changes in the industry of fashion. The era started with characteristic trends and details borrowed from all the previous decades, including geometric cuts, form-fitting silhouettes, bright colours, the co-existence of mini and midi skirts, a big diversity in fabrics and trimmings, each of which later formed a particular style in fashion.

You could wear anything at this period from cheap cotton dresses with a relaxed style, ethnic patterns and hippie fringing to luxurious couture designs. Even though refinement is the first thing that may come to your mind when recalling the modern seventies, they still carry certain fun and exciting motifs of a carefree style, which never looks cheap.
Presentation -15 Minutes

Suggested Theme – Hippie Chic

Female Look: Wrap Dress, earth-goddess, prints, lilac eyeshadow, full-on perms and disco afros

Male Look: power dressing, glam rock, ull-on perms and disco afros

Suggested Styles : Jackson 5, Cher, Bianca Jagger

 

TEAM MEMBERS

Fashion Designer

Stylist  (Local/European)

Make-Up (Local/European)

Art Director (Local/European)

Models (Local/European)

Photographer (Local/European)

Digital Graphic Artist (Local/European

 


 

  

Production Group 5

THEME: “MINIMALIST 80s”

 

Minimalism describes various movements in art, design,literature, music and philosophy. It is also a field in architecture, interior and fashion. Minimalism often involves technical innovation. The results may be simple but the construction and execution is not. Minimalism in fashion is often positioned between utility and aesthetics.

Minimalism eliminates non essentials, seeking a refinement of form dictated by function. Often involving technological innovation, the results may be simple but the execution is not.

Extreme simplicity often begins from simple lines and geometric shapes. The Japanese minimalist movement radicalized and democratized the fashion world in the 1980s. When the designers Yohji Yamamoto, Issey Miyake and Rei Kawakubo, founder of Comme des Garçons, became the toast of Paris fashion week in the early 1980s, their monochrome, asymmetric and intellectual vision of clothing was a revelation. Everything had to be black to be chic. Yamamoto believes that black is the only genuine colour. Futurism and minimalism are linked together. A whole generation of modernist architects and artists adopted a look that destroyed established dress codes and created a new ideal of style.
Production Group 5

“Minimalist 80s”

Presentation -15 Minutes

Suggested Theme – Power Dressing

Female Look: Layered clothing, brightly-coloured glasses, chunky bangles, hoop earrings, bold eyeshadow, heavy foundation, and bright lipstick, sneakers.

Male Look: parachute pants, Layered clothing

Suggested Styles : Creative patterns, funky color combinations

 

TEAM MEMBERS

Fashion Designer

Stylist  (Local/European)

Make-Up (Local/European)

Art Director (Local/European)

Models (Local/European)

Photographer (Local/European)

Digital Graphic Artist (Local/European


 

Production Group 6

THEME: “ANTI FASHION”

 

The 90s took a much more minimalist approach. Comfort became the emphasis . Adults of the early 1990s wore relaxed fit jeans with plain T-shirts and knit sweaters while teenage and pre-teen girls often opted for brightly-coloured neon clothing: hot pinks, greens, blues, oranges, and yellows. By 1992, these fluorescent colours were replaced by softer shades: coral, turquoise, lilac, and more.

 

Anti-fashion is an umbrella term for various styles of dress which are explicitly contrary to the fashion of the day. Anti-fashion styles may represent an attitude of indifference or may arise from political or practical goals which make fashion a secondary priority. The term is sometimes even used for styles championed by high-profile designers, when they encourage or create trends that do not follow the mainstream fashion of the time. This anti-fashion was adopted in response to the ‘overly fashion conscious’ fans of bands such as the Sex Pistols. The contemporary anti-fashion movement is not so much about aesthetics. Rather, it is about appreciating the great potential of fashion to redefine itself.

By 1995, wide leg jeans of the 1970s were revived along with the advent of chunky black boots and the baby doll t-shirt, popular among young women and teenage girls. Punk and alternative styles became a part of mainstream fashion in 1996, bringing with it short, spiky hair, black clothing, and skater shoes.

 

Suggested Theme Sub culture style, The Matrix Look

Female:  “poor girl” woman’s style where rich ladies could look like regular women while still dressing in clothes that showed their quality under close inspection, plain white T-shirt, black trousers or plain jeans and black boots

Male: Boiler suit, Checkers, black trousers or plain jeans and black boots, Crew cut

Suggested Styles:  Sub culture style, The Matrix Look, Junya Watanabe, Comme des Garçons

 

TEAM MEMBERS

Fashion Designer

Stylist  (Local/European)

Make-Up (Local/European)

Art Director (Local/European)

Models (Local/European)

Photographer (Local/European)

Digital Graphic Artist (Local/European

 


 

EXPO

Saturday 28 July, 2018

Program of Events

  • 6am – 9am Setting up of stands
  • 10am; Event Proper beings
  • 10am to 3.pm; Sales
  • 3.30pm to 6.30pm; Presentation of the Collections
  • 6.45pm to 8pm; Movie Show
  • 8.15pm to 12 midnight: Presentation of winning Collections, Gala, Music Concert

Cost Of Event Participation:

Tickets to Luxembourg start from approximately N285,000. Click here for more information.

VISA:


 

“As We Wear” – Registration

Click To Register